The #1 Mistake Of Newbie Marketers

Let's face it... we all make mistakes.  If you're not making mistakes, you’re not growing, and if you’re not growing… well… you’re not learning and I can almost promise you that finding any sort of success is gonna be pretty hard.

Your goal as a marketer should be to make mistakes.

Let me say that again…

Your goal as a marketer should be to make mistakes.

Got that?

When you embrace making mistakes, you provide yourself with a regular influx of data and experience that will help you by which to avoid making the same mistakes!

The #1 Mistake To Avoid Is...

A person who has never heard of you is not going to pull out their credit card and trust you with their hard-earned money if you’re just holding out your hand shouting “gimme, gimme gimme!”

The “right way” to go about online marketing is to focus on building relationships.

Create a free offer that entices the person to give you their contact information in exchange for something of real value.

Information that solves a problem for them.

It can be in just about any format you want…. A PDF, video course, MP3, podcast… you name it.

As long as it’s something that solves a problem for them, they’ll trade their email address for it.

Once you have their email address, you can tell them more about you, your products and services, and provide even more value to them.

When you do this right, you have a good chance of converting that person into a customer and, eventually, a fan.

This is how you build relationships… and relationships are how you make sales.

Did You Know?

According to the National Association of Sales Professionals: 

Research has shown that less than 2% of people buy anything from an online business the first time they come across it. Do not let this figure depress you. In fact it is a positive. More people are buying more goods and services online everyday and online businesses are the least affected by the economic slow-down and recession. So, if more is being sold online each day, but less than 2% of the sales are made on the first contact, that means that subsequent contact and long terms relationships are where the money lies for the online business.

So, if you’re going straight for the sales pitch and not offering to truly help people, you are literally ignoring about 98% of your potential customers.

In fact, it takes an average of 7 or more contacts with someone before they are ready to close the sale.  

This is another reason why email marketing is so important…

If they’re not ready to buy, they won’t… but when they are ready, they’re going to remember the person who has been helping them all along (not the pushy “used car” salesman!)

You’ve probably heard the phrase “the money is in the list”... but it’s not true.

The REAL money in an online business is in the relationship that you have with the PEOPLE on your list.

Always think of them as people… not “leads” or “prospects”... they’re people, just like you, with real needs and problems.

Will You Marry Me?

There is a common analogy in marketing that you may have heard, but it’s a GREAT one, so I’m going to share it again…

Let’s say you’re in a bar, and across the way, you see someone who just captures your eye completely.  

Like… take your breath away, intensity.

So you steel your courage and you approach them, and say…

“Will you marry me?”

Okay, it might be seen as a cheesy pick-up line… but how many times do you think you can do this and get an “Yes!”?

But if instead you simply said “Hey, you look great… would you like to go out for coffee sometime?” … Do you think you might have better success?

And then if you had coffee with your new friend, and went out on a few dates… in other words… had multiple contacts over a longer period of time… that “big close” is going to be a lot more realistic, isn’t it?

This is exactly how list-building works, and why most novice marketers making this mistake fail…

You offer value...  

You cultivate the relationship...

You build trust and authority...

You find out what the customer NEEDS...

THEN (and only then) do you ask for the sale.

Conclusion

Now you know what the biggest mistake most online marketers are making..

Now you have an advantage over them.

If you’re in this for the long term, don’t make the same mistake.

Go out and offer real value to the people who are engaging with you, and watch the sales start to pour in.

Simon

Simon mission is to help aspiring entrepreneurs live more fulfilled, abundant lives. He is a veteran of the "Cubicle Wars", having spent 20 years a senior developer for Fortune 100 financial firms, before launching an entrepreneurial career in 2015. He and his team blog regularly on topics such as mindset, infopreneurship, and abundance.

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