How To Shoot A Facebook Live In 5 Simple Steps
One of the primary tools I've used to build my tribe ~ without needing any tech experience ~ is Facebook Live.
In this article, I'm going to share my simple five-step formula on how to a shoot Facebook Live video like a pro.
So why is Facebook live so powerful?
Plus, Live videos are practically irresistible to your audience as they’re scrolling through their News Feed.
Thus, it can feel intimidating to push the “Go Live” button when you’re building a business online.
Believe me, I know!
When my mentor told me to start a Facebook Page and to start teaching with Facebook Live, I had a LOT of nervous energy and hesitation.
But once I got started, it quickly became a habit and no big deal.
So don’t be shy, get out there and teach what you’re learning, as you’re learning.
You don’t need to be an expert when you’re just getting started!
Okay, let’s break it down.
Here’s a really simple five-step formula for shooting Facebook Live videos…
This doesn't really need explanation, but I will say this...
As I've mentioned before, I initially had a ton of fear around doing Facebook Lives.
In fact, it was paralyzing even to think about it!
I were constantly fussing about what's in the background, or how's my skin today, or how's my hair, or worrying about going live at a consistent time, or...
“Excuse after excuse” is what that's called
See... .but here’s the thing…
People don’t care about the way you look or what’s happening around you.
All they really care about is the value of the content that you’re sharing with them.
So I eventually had to get out of my own way and realize it wasn’t about me.
It’s about the people I'm impacting.
You have a voice, and I'm sure you have something that you want to share with your audience...
At the end of the day, you must get out of your own way and implement the "Nike Method" ~ JUST DO IT!
This step is really pretty easy, yet also extremely important…
Always be sure to say…
“Hey, where are you watching in from? Let me know. Drop a comment below.”
You want to engage with your audience and ask them if they have any questions throughout the segment.
You’ll be looking at their questions and addressing them later on.
Don’t neglect your viewers!
This step is whatever you intend to talk about!
In my online business training, for example, I speak to a lot of novice marketers who want to build a business online.
So I broadcast Facebook Live with things like:
“Five Kickass Ways To Grow Your Business Online"
Keep in mind, you have to know your audience and you have to know your voice when building your audience.
That was a pretty attention-grabbing title for my audience and so I got a lot of engagement.
For this video, I simply "synthesized" the content by reading several other articles and rewriting them in my own voice.
You NEVER want to plagiarize!
Don't hesitate to share what you're doing, and always be confident in speaking in "your own voice".
Afterward, we received a lot of messages, asking what that was we had alluded to.
People wanted to know what we were doing!
This is just an example, but this is the “meat” of your training: the content delivery.
Now it’s time to engage again…
Ask your audience…
- “What was your biggest takeaway?”
- “Do you have any questions?”
- “Who has fear around doing a Facebook Live?”
- “Is there something you want to learn next time?”
- Did you audience ask questions while you were delivering your content?
Then use their name and answer their questions... then...
Always, always, always close with a call to action.
Your call to action can be as simple as…
“Hey, if you want to learn more about what I’m talking about here or in regards to the products that I use, just message me.”
In my Facebook LIVE videos, my call to action is usually to simply comment, because I'm more interested in starting conversations...
It's that easy!